Elevating a cult running brand
Sr Designer ⸱ @ Live Area Labs ⸱ 2013
Responsive Design, Branding
E--Commerce
Adobe Suite / Demandware
Shop from home
When the product line is small and specialized you can let users shop directly from the home page.
Make it feel real
The product detail page became an opportunity to make it feel as visceral as an in store shopping experience. Things like tread, support style, uses all needed to be front and center.